Insights

Observations from the work. Strategy, data, and fundraising leadership from the field.

Leya writing strategy notes while working at her desk

Where I've Landed on AI. For Now.

Fundraising Strategy

Your Fundraising Team Is Busy. That's Not the Same as Productive.

The “Whale Strategy” Will Crash Your Pipeline

Messaging & Case

A Case for Support Is Not a Strategic Plan

Donor Retention

81% of New Donors Give Once. Here's What to Do About It.